Event marketers are reimagining and implementing sustainable practices giving rise to zero waste events.

Four Tips for Creating a Zero Waste Event

December 05, 2019

View Article
Experiential food activations are taking over the food and beverage industry.

Four Examples of Innovative Food and Beverage Activations Done Right

November 26, 2019

View Article
Travel retail is showing no signs of slowing down and is in fact expect to grow more than 70% in the next four years.

Travel Retail and the Trends Shaping Its Future

November 15, 2019

View Article
Non-traditional event venues elevate creative thinking, generate buzz and excitement, and spur conversation.

Non-Traditional Event Venues: Going Beyond the Ballroom

October 31, 2019

View Article
Group VR experiences is a growing trend that inherently provides an opportunity for participants to interact with one another.

Best Practices: Three Strategies for Creating Group VR Experiences

October 17, 2019

View Article
A look at brands that strike just the right mix of mischief and magic to create Halloween-themed activations that leave people spell-bound.

No Tricks Here: These Four Halloween-Themed Activations Are All Treats

October 10, 2019

View Article
Three shoppable pop-up strategies worth sticking in your cart.

Three Shoppable Pop-up Strategies Worth Putting in Your Cart

October 03, 2019

View Article
Today’s automakers are leveraging automotive augmented reality to engage potential customers.

How Automakers are Leveraging Augmented Reality

September 27, 2019

View Article
Trends Guiding the Road to SXSW 2020.

Trends Guiding the Road to SXSW 2020

September 12, 2019

View Article
Branded beach activations are an effective way to reach consumers during the summer.

Four Ways to Build a Beach Activation Without Getting Burned

September 09, 2019

View Article
Confidence, experience, and determination are key for women in leadership looking to push boundaries and carve out a place for themselves.

Women in Leadership: Perspectives from Women of Sparks

August 30, 2019

View Article