Take a Sneak Peek at NRF 2025
Sparks Marketing
Ready, set, retail! This year’s National Retail Federation (NRF) is bound to change the game.
NRF is synonymous with its host city, New York, known for its thriving retail businesses. Last year, the 2024 conference brought the event back on its feet, with over 40,000 attendees, 1,000+ exhibitors and more than 100 sessions. Brands successfully engaged attendees through larger hands-on demos showcasing new technology and content discussed at in-booth theaters.
So, how can NRF go up from here? Read on to see what NRF has in store for this year.
What to Expect
From start to finish, there’s bound to be a lot of opportunities for fun at NRF ‘25, with Donut Dunks to start off the day, Expo Happy Hours to nightcap, and even a concert from Flo Rida.
But of course, it’s not all just fun and games. With 5,000+ brands to be represented and an expected 39,000+ attendees, NRF is raising the bar with 175+ sessions, numerous special Expo features, plenty of networking opportunities and more.
Hot Topics
Here are some trending talking points NRF ‘25 sessions are sure to cover.
Tech and Innovation
A heavy hitter in this category will be AI and how its developments have changed the game for retail campaign content, product discovery, and consumption. Sessions will also explore how first-party and zero-party data helps business operations.
Business Models
These sessions will explore how retailers can integrate sustainability into their business models, identify fast-growing retail spaces, and better understand overarching industry trends.
Brand Marketing
Looking for tips and tricks to develop your brand’s narrative? Brand Marketing sessions at NRF ‘25 will cover selling your story, gaining your audience’s trust, communicating climate efforts, and more.
Customer Experiences
Retail customers value a crisp and clean experience. In addition to exploring the navigation of new trends like integrating pup culture into retail, these sessions will dive into creating meaningful experiences that can build customer loyalty.
Merchandising and Operations
These sessions will acknowledge how to adjust retail to reach new generations, enhance environmental efforts, and design virtual displays. Another interesting talking point for discussion will be how DDPs (Delivered Duty Profitability) are changing the game for product life cycle.
Talent
Successful business starts on the inside, so these talent sessions will tackle how to balance executive voices, grow your in-store associates, and evaluate Diversity, Equity, and Inclusion efforts.
