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Sparks Wins Experiential & Event PR Awards

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Sparks Marketing
Experiential and Event PR Award

Sparks is once again thrilled to announce that three of our recent projects have been recognized for awards on behalf of PR News and Chief Marketer’s Experiential & Event PR Awards. These awards showcase outstanding, creative, strategic PR events that effectively relay brand messaging and boost media buzz.

Sparks’ work for Google CES won first place in its category, while Siemens at CES and Netflix FYSEE received noteworthy honorable mentions. Read on to take a closer look at these projects.

Google x Android CES

Google Android at CES

Placing first in the Best Trade Show Booth Experience category, Google CES provided a fully immersive experience for attendees to engage deeply with the brand, while reflecting the key values of Google x Android: open, accessible, connected and customizable.

Attendees were initially drawn in by the booth’s simple yet striking canopy architecture. We showcased the new hardware, software and AI in approachable demo spaces designed to look like a diner, EV pumps, photo booths and postal boxes. The space was designed to feel open, with big-window-filled spaces that enabled smoother crowd flow and higher engagement, as attendees could easily view all areas of the exhibit. Booth design allowed for a customizable experience, encouraging users to choose their own path and interact with the technology in a free-flowing manner. By thinking outside the box, Sparks crafted an unforgettable experience that drove traffic, funneled leads, identified prospects and ultimately proved to be winner-worthy.

Key Features:

  • In an AR experience powered by Google’s Geospatial Creator, attendees could scan a QR code that enabled the Android Bot to be their friendly host around the booth. There were even a few immersive surprises!

  • Demo experiences taught attendees how AI can help ignite creativity with generative AI-powered wallpaper, Magic Editor for photo editing, Magic Compose for Google Messages and YouTube Create for easier video editing.

  • Attendees also explored the latest Android Auto in the Ford Mustang Mach-E and Google built-in features in the new Polestar 3.


Check out Google Android at CES.

Siemens at CES

Siemens at CES

Siemens’ booth at CES received an honorable mention in the same category as Google – Best Trade Show Booth Experience. For this project, Sparks and Freeman worked together to emotionally connect with audiences and reinforce Siemens as a leader in the technology industry. We achieved this by highlighting real customer stories and solutions across four vignette spaces complete with tangible artifacts as well as captivating video and digital content. This exhibit captured the attention of attendees with luminescent cubes brought together with a curated color scheme.

More Wins:

Check out Siemens at CES for more details.

Netflix FYSEE

Netflix FYSEE

Our work on Netflix FYSEE also received an honorable mention in the Best Overall PR Event/Experiential Campaign (B-to-B) category. Sparks designed immersive spaces to highlight shows like 3 Body Problem, Avatar: The Last Airbender and more. Inside 3 Body Problem’s dome-shaped space, Sparks executed a mini theater-like approach to explore the show and amplify key moments on a large screen (projectors/LEDs). Attendees interacted with the central helmet table, altering the content displayed around them and further enhancing their experience. Sparks exhibited more hands-on opportunities like this across the event in hopes of garnishing Emmy nominations for the 2024 season.

Featured Shows

  • The Crown
  • 3 Body Problem
  • Squid Game: The Challenge
  • Ripley
  • The Gentlemen
  • Griselda
  • Baby Reindeer
  • Docs and Reality: Beckham, Greatest Night in Pop, Our Planet II and Love Is Blind
  • Comedy and Animation: Netflix is a Joke, Blue Eye Samurai and Big Mouth

Check out Netflix FYSEE for more details.

Curious about the other winning projects? Check out the rest of the best.

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