Sparks Named Official Partner of Villanova Athletics

Sparks is excited to deepen our longstanding relationship with Villanova University by becoming an Official Partner and Villanova’s exclusive experiential events sponsor. This partnership represents more than just a business opportunity; it's a meaningful collaboration between two organizations that share a commitment to excellence, innovation, and community. Harold Jensen, EVP of Sparks and former member of the Villanova Men’s basketball team, expressed his enthusiasm: "As an alum, I'm incredibly proud to partner with my alma mater. Sparks is the perfect fit for Villanova because our ethos and values are closely aligned. We understand the importance of creating immersive, engaging experiences that resonate with the Villanova community and beyond. With our proven track record of delivering high-quality, impactful engagements, we're uniquely positioned to elevate the Villanova Athletics experience to new heights."

This partnership underscores Sparks' reputation for creativity, executional excellence, and our ability to connect deeply with the audiences we serve. As Villanova’s trusted partner, we’re committed to bringing the Wildcats’ passion and pride to life through unforgettable events that inspire and unite.

Villanova Davis Center

Curious about our past projects with Nova Nation? In 2022, we helped create The Villanova Davis Center, a 55,000 sq. ft., three-level athletic and fitness facility. The atrium space was optimized to showcase the basketball teams’ accomplishments, stats, awards, artifacts and more in a high-tech, interactive manner.

Nike Vestibule

Then, Sparks fused sports and style with Nike's co-branded team gear display at the Nike Vestibule inside Villanova's Davis Center. Complete with a custom suspended lighting fixture and both recessed edge lighting and backlighting for players’ team jerseys and sneakers, the inset display case and digital monitors showcasing game highlights succeeded in ramping up game day excitement.

Recently, we upgraded an original display case to more appropriately honor Villanova alum and NBA legend, Paul Arizin. This case was designed to incorporate maple basketball court sections on the left and right.

We are excited to further develop our partnership with Villanova. Keep an eye out for more upcoming projects between Sparks and the Wildcats this year. We look forward to bringing our A-game!