Creating Holiday Campaigns that Stand Out

Ring the bells—the jingle bells, that is—as the holiday season is less than seventy-five days away!

In an article for Advertising Week, Sparks Chief Growth Officer (CGO) Adam Charles and other industry leaders highlight the necessity of in-season campaigns during the most wonderful time of the year. Though it can be a challenge to create unique holiday campaigns, our CGO offers insights to help brands stand out amongst the crowd.

Charles anticipates the 2024 holiday season to have especially high stakes for brands, as research has shown “a growing number of shoppers plan to spend big this year.” Generally, the most appealing aspects of the holiday season include family, traditions and nostalgia, so Charles advises brands to lean into this and “tap into this desire for emotional connection.”

This can be accomplished by integrating immersive experiences like pop-ups, sampling stations, or hands-on technology into campaigns. Integrating engagement is a simple way to get your audience involved with your brand and leave a lasting impression.

“By using tech, creativity, and the emotional core of the holidays,” Charles writes, “brands can break through the holiday clutter, creating experiences that are not only memorable but impactful long after the season ends.”

Check out Adam Charles’ feature and read the full article here.