Sparks SVP International, Jason Megson, on Oasis’ Return

Today is gonna be the day…Oasis reunites?

After 15 years, Oasis has announced that they’re getting the band back together for a reunion tour. So, what does this mean for the world of marketing? In an article for Creativebrief, Sparks SVP International, Managing Director EMEA, Jason Megson—amongst other industry experts—discuss the endless possibilities the tour has for boosting local economies and authentically redefining stadium rock.

An Authentic Approach

One thing everyone agrees upon? Oasis is staying true to their roots. Though their roots might have been planted 30 years ago, the Britpop band is keeping this experience authentic. Why? For starters, “nostalgia sells,” as Ella Wallace-Browne, Senior Account Manager and Head of Events at Pumpkin PR writes. Music has the power to transport us back in time, and what better way back to the glory days than an Oasis concert? The fans—a little older now— are eager to revisit the iconic era that was the 90’s.

Oasis is expected to take each city by storm, and in turn, local economies will skyrocket. Similar to the nature of Taylor Swift’s The Eras Tour, fans will flock from afar, boosting economies before, during, and after concert dates.

But this English rock band isn’t expected to take the same flashy approach to touring as modern artists. Megson writes, “the simple, time-tested formula—great songs performed with the right attitude—is all that’s required.” By adhering to an authentic approach, the band can make meaningful connections with both pre-existing fans and new ones alike. This is a standard all brands should try to uphold, as genuinity is able to humanize brands, making their audiences more reachable.

To take a closer look at what marketing leaders like Jason Megson have to say on the significance of Oasis’ epic return, click here.