Sparks Chief Experience Officer Featured in Corporate Events Women At The Helm Series

We’re thrilled to share that Chief Experience Officer, Robin Lickliter, was recently featured in Corporate Event News as part of their Women at the Helm series. The recognition highlights Robin’s incredible journey, her impactful leadership in the live events industry, and her vision for the future.

The article dives into Robin’s inspiring path—from her start as a communications and journalism student with aspirations of becoming a sports broadcaster, to an eye-opening Semester at Sea experience, to discovering her passion for live brand experiences. Her career eventually led her to Sparks, where she has spent more than 20 years building a legacy of innovative and award-winning events for some of the world’s top brands, including Google, Netflix, and Salesforce.

As Sparks’ first female C-level executive, Robin oversees our Events + Experiences division, driving growth, culture, and transformative client partnerships. She candidly shares lessons from her career, like overcoming imposter syndrome, navigating gender biases, and embracing mistakes as opportunities for growth.

In the article, Robin reflects on the people and moments that shaped her success, from early mentors and collaborative clients to co-founding Sparks’ Women in Events program alongside our CMO, Kristy Elisano. This initiative, which continues to thrive, fosters connection, inspiration, and progress for women in the industry.

Robin’s story is a testament to the power of perseverance, authenticity, and leadership by example. Her unwavering passion for creating meaningful experiences and championing her team is what makes her a true industry trailblazer.

To read the full article and learn more about Robin’s journey, visit the Corporate Event News website.