Hills Pet Nutrition at VMX

The Science of Taste

Hill’s Pet Nutrition's space at VMX in Orlando aimed to impress attendees with a stunning new exhibit highlighting the “Science of Taste”. The objective was to showcase advances in Hill's pet food with a large LED video ring theater and interactive elements. Life-size models of pet physiology, a Push Pop experience with unusual taste pairings, and a well-designed presentation area emphasized the “Science of Taste." The client, pleased with the in-person and measured results, expressed gratitude for the impressive project.