Workhuman Live Connects Big Ideas With Forward Thinking Leaders

Workhuman Live

Workhuman is the world’s fastest growing social recognition and performance management platform. Its mission shapes the future of workplaces by helping organizations connect culture to a shared purpose.

The annual Workhuman Live conference brings together professionals from across industries to discuss, as the name suggests, how to make work more human. Held in Nashville, this year’s event attracts dynamic speakers such as George Clooney and Viola Davis and executives from global giants like Marriott and Twitter to share their experiences and learnings.

Along with the insightful sessions, it offers an immersive space that encourages attendees to introspect, interact and exchange ideas on important topics like gratitude diversity and inclusion, and other pressing issues shaping the future of work.

Insights Into the Event

Since its inception, Workhuman Live‘s audience, which includes leaders Microsoft, Walgreens, and LinkedIn, has grown over 20 percent year over year. Now, with over 3,000 attendees and a net promoter score of 61%, more than half of attendees would refer others to
the Workhuman brand.

While event awareness is always a goal, Workhuman wants to ensure the audiences gets a deeper understanding of the relationship between the cultural movement and the company’s technology. In working with Workhuman, we generate a deeper understanding of the brand values that power the conference and the products that put the vision into real-life work environments.

Creative Approach/Solution

Our approach includes concepting and creating an open conference space that allows attendees to take what they learn in various sessions and put philosophies into practice. This includes the design of the main exhibit hall, general session, breakouts, demos, lounges, decor, F&B and a customer award dinner. In addition to the main event, our goal is to create meaningful opportunities for attendees to connect and network, such as during welcome activities, morning yoga, after breakout sessions, and on social breaks in Workhuman Central.

Workhuman Central, the epicenter of the event, provides a place for attendees to gather amongst thought-provoking activations, purposeful giveaways, and education about the latest Workhuman products. Activations within the space highlight how technology can connect people to each other.

The most striking visualization of the Workhuman product is the Gratitude Bar, the centerpiece of Workhuman Central. Here, attendees nominated fellow Work Humans to receive recognition in authenticity, connection, positivity and mindfulness. Chosen winners will select the charity of their choice and receive a colored GloboStar to hang on a series of vertical installations that surround a sculptural in the center of each Gratitude Bar. The installations will become progressively populated over the course of the conference.

The Result

The overall approach and strategic design serves to foster what Workhuman is all about -- connecting to big ideas and other forward-leaning leaders from many of the most admired companies around the globe.

Attendees (branded customers as “original humans” this year) feel part of the Workhuman Live experience, leaving inspired, along with a deeper understanding of how they are going to take their learnings/energy and apply that directly to their organizations. They now have a clear action plan to move forward and maximize their experience with their employees.

  • 3 days, 3,000 attendees; Gaylord Opryland Resort and Convention Center
  • 6 keynotes; 8 breakout rooms
  • Campus-style expo space featuring demos, sponsor activations, bookstore and broadcast studio

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