Verizon Wireless Destination Store, located in Santa Monica’s historic Woolworth Building, is a 7,700 sq. ft. design that redefines the retail experience. The new store boasts smart, efficient fixtures and sustainable, environmentally friendly materials that give it a distinct Southern California vibe. The store follows the previous Destination Stores’ hands-on, interactive “lifestyle zone” strategy. This store differentiates with unique experiences such as the large-scale wall mural created with over 1,600 Customize It cellphone cases featuring local imagery.
Partnered with leading design firm on cost-effective retail experience