Under Armour taps Sparks as wholesale fixture Agency of Record. The retail program is a refresh of existing fixture packages as well as new elements to give the Under Armour brand more impact in the stores. The three major athletic and footwear mall retailers in the program include Champs, Foot Locker and Kids Foot Locker.
The Under Armour 100% domestic retail program rolls out to over 300 stores with 162 wall installations in a 3-week time frame. The package includes 10 types of redesigned and custom fixtures in 8 ft., 10 ft., 12 ft. lit and non-lit variations. Materials include acrylic, custom powder coats, screen print graphics, and LED panels. The full-service initiative includes performance of site surveys, creative concepts and renderings, engineering, warehousing, production, transportation, installation, maintenance, and cataloging. Key locations receive specialized, custom fixture outfitting to complement the larger store roll-outs.
Under Armour is the originator of performance apparel engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The brand’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation. The Under Armour mall wholesale refresh program inspires athletes of all types to wear the best sports tech apparel on the market.
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- 162 wall installs in 3-week time frame
- 8 ft., 10 ft., 12 ft. lit and non-lit variations
- 10 types of redesigned and custom fixtures
- 100% domestic production
- Materials include acrylic, custom powder coats, screen print graphics, LED panels