The All England Club queue goes digital
Twitter Makes the Long Queue at Wimbledon Fun
Twitter Wimbledon Queue digital experience engages attendees waiting in the long queue at The Championships at #Wimbledon. The custom interactive is a multi-node design that pulls social content and data from around the globe then displays it on an outdoor LED installation consumed by spectators, athletes and media personalities at the Wimbledon Championships.
Custom outdoor LED kiosks along the queue display real-time social content from the grounds and from around the globe for viewing and engagement by spectators, athletes and media personalities. The experience boasts 48,000 live engagements, 3,000 tablet interactions, 5,000 whitelisted VITs, 2,000 photos and vines, and 5,500 geo-tagged tweets.
About the Queue. Wimbledon remains one of the very few major UK sporting events where you can still buy premium tickets on the day of play. Tickets are sold strictly cash only. A limited number of tickets are available daily for Centre Court, No.1 Court and No.2 Court. Several thousand Grounds Passes are available each day entitling use of unreserved seating and standing room on Courts No.3-18. Hardcore fans “camp” on the queue the night before in hopes of being lucky spectators—and find creative ways to pass the time. The Twitter Wimbledon Queue digital experience plays to the spirit of the moment as well as keeps the waiting fun and engaging.
- Custom outdoor multi-node interactive engagement
- All England Club inspired design blends with environment’s aesthetics
- Site and global social content displayed on custom kiosks
- 48,000 live engagements, 3,000 tablet interactions, 5,000 whitelisted VITs, 2,000 photos and vines, 5,500 geo-tagged tweets
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