TIBCO + ibi: The Power of Together
Celebrating a new partnership and welcoming ibi customers into the TIBCO family
Telling a Story of Collaboration
When TIBCO acquired Information Builders (ibi)i, a leading company in data and analytics, they sought to create a virtual experience that would not only mark the two companies coming together, but welcome ibi customers into the TIBCO family.
Enter TIBCO + ibi: The Power of Together, a one-day, educational online experience designed to provide ibi clients with an overview of TIBCO products and services, with a focus on the TIBCO + ibi commitment to customer service.
The TIBCO+ibi custom event was developed utilizing the pre-existing TIBCO NOW platform, built on Sparks’ proprietary Virtu framework. Several creative design and UX/UI updates were instilled into the platform to provide attendees with a unique experience. Notable integrated user features included:
- Multi-channel agenda
- Personal agenda and profile builder
- Pre, live, and post-session pages
- Three session channels with specialized speaker content and live chat
- Supplementary Open Forum sessions focused on chatting with speakers and executives allowing for a more personalized experience
Due to the collaboration across all teams and a streamlined experience, TIBCO + ibi event ran smoothly and successfully, all the while elevating the TIBCO + ibi team and collaborative story.
- Featured live and on-demand channels by time zones and regions
- Provided various chat topics during agenda breaks to keep engagement going
- Integrated surveys into each session or on demand page
- Swoogo integration for registration
Your brand experiences need digital love. Learn all the ways we lead digital trends in experiential marketing. Tell us about your digital project below or upload an RFP at the top of the page.