Build a FaMily House for TaylorMade’s Iconic Golf Line

The TaylorMade PGA Merchandise Show experience features the “Welcome to the FaMily” house concept, anchored by a large, dimensional “M,” a visual reference to TaylorMade’s M family of products.

The 10,950 sq. ft. TaylorMade PGA Merchandise Show experience begins at the grand foyer, leading into a living room filled with new golf products. Next stop is a client meeting space and an indoor/outdoor patio with hitting bays, a media viewing deck and a putting green station. Staffed along the entire route, the journey into the space culminates at TaylorMade's new golf ball display that features a “jumbotron” that activates at the top of each hour. The hitting bay product demo allows attendees to experience TaylorMade M products/brands and leave with a takeaway prescription for their perfect combination of M products. The elevated platform above the demo area is perfect for visiting media and for making a big impact during client meetings. The Hall of Champions punctuates the high end experience with a winning vibe.

There are several engineering firsts developed for this exhibit including a unique cradle which holds golf clubs of various weights and lengths. The design allows clubs to return to their appropriate resting position when attendees place them back on the armature. Brand product displays completely depart from traditional golf equipment racks. Clubs are showcased horizontally on a branded transparent display. The horizontal format allows for maximum accessibility and displays four times the normal amount of products.

TaylorMade is thrilled with the results. “I could not be more proud of our product representation across all categories, our Hall of Champions, and the imagery and digital displays that tell our best-in-class stories. Our booth proudly displayed the authenticity we bring to the business, the innovative qualities that drive us all, and the technologies that define our industry leading products,” says David Abeles, TaylorMade President & CEO.

  • 10, 950 sq. ft.; 40,000 attendees
  • “Welcome to the FaMily” house concept
  • Engineering firsts that depart from traditional golf equipment displays
  • Hitting bay demo gives attendees their perfect combination of “M” products
  • Exhibit wows TaylorMade leadership and attendees alike

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