StockX attends its first ComplexCon
The Stock Market of Things
StockX is the world’s first stock market of things—a live “bid/ask” marketplace for Sneakers, Luxury Watches, Luxury Handbags, and Streetwear. Buyers place bids, sellers place asks and when a bid and ask meet, the transaction happens automatically. Retro Jordans, Nikes, Yeezys and more—now 100% authentic guaranteed. StockX ComplexCon experience, their first at the star-studded major cultural event, positions the brand as a solid, long-term player.
ComplexCon is an expertly curated convention and festival bringing the world of Complex to life—this generation’s world fair. The minds behind Complex have come together with a Host Committee led by Cultural Director/Executive Chair Pharrell Williams, legendary artist Takashi Murakami, Off-White designer and founder Virgil Abloh, Colette co-founder Sarah Andelman, reggaeton superstar J. Balvin, and actor/activist Jaden Smith. Imagine a place where creators, curators and YOU converge to celebrate and shape our culture. Watch, Listen, Shop, Taste, and Experience the future...now.
The custom StockX ComplexCon experience is boldly branded at the entrance by the oversized, 3D, green marquee StockX logo icon. The 400 sq. ft. activation is anchored by a museum quality center showcase of ten pairs of JBF Custom Air Jordan 1s; each made from authentic Jordan jerseys and Spaulding NBA game balls. Attendees enter to win one of the ten pairs by uploading pics to Instagram #complexcon @stockx. The centerpiece is flanked on each side by shoe displays demonstrating how the StockX concept works; shoes are positioned above a rack of tablets running an app that displays bidding on the shoes in real time. The rear of the experience is a branded video wall that doubles as an impromptu meeting area.
StockX ComplexCon experience design maintains an authentic, business-like vibe with just the right amount of attitude. StockX and the custom Jordans grab lots of show attention and garner visits from cultural superstars like Steve Aoki, Big Sean and Andre 3000 to name just a few.
- StockX ComplexCon debut
- ComplexCon celebrates and shapes culture
- 10 pairs JBF Custom Air Jordan 1s giveaway
- Visits from cultural superstars
Experience design highlights:
- 400 sq. ft. activation; custom design
- Custom, oversized, 3D logo at entrance
- Museum quality centerpiece sneaker display
- Real-time bidding digital display
- Branded video wall
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