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Customers discover new, game-changing solutions and services from SAP

SAPPHIRE NOW Brings Thousands of SAP Customers Together

SAP SAPPHIRE NOW is the world's most innovative cloud and business technology conference, bringing together thousands of SAP customers, prospects and partners on-site and online to innovate and discover new, game-changing solutions and services from SAP. This year's massive 1 million sq. ft., four-day event includes keynote addresses from industry visionaries and SAP executives, product demo theater presentations, one-on-one product demonstrations, and partner sponsored exhibit halls. The event boasts 17,000 attendees, 100,000 virtual attendees and receives multiple awards: Event Design Award, the BizBash Most Innovative Meeting and Top 100 Events.

SAP SAPPHIRE NOW is where game-changing technologies enable companies to meet their future. The world’s most successful and leading-edge companies are reinventing themselves in the digital renaissance. It’s the place to touch greatness—meet, mingle, and listen to an incredible roster of visionary thought leaders, technology geniuses, and pioneering icons of digital business.

At SAPPHIRE NOW, attendees engage with the ASUG community of business and technology professionals and learn how you can get the most from their SAP products and services. It’s an amazing opportunity to explore end-to-end solutions and experience real-world showcases that feature the latest digital technologies, all in one place.

SAP, a market leader in enterprise application software, is at the center of today’s business and technology revolution. The brand’s vision is to help the world run better and improve people’s lives.

  • Annual business technology conference
  • 1,000,000 sq. ft.
  • 17,000 live/100,000 virtual attendees
  • Event Design Award; BizBash Most Innovative Meeting; Top 100 Events


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