SAPPHIRE NOW Brings Thousands of SAP Customers Together

SAP SAPPHIRE NOW conference, held in the US and around the globe, is the world's most innovative cloud and business technology event, bringing together thousands of SAP customers, prospects and partners on-site and online to innovate and discover new, game-changing solutions and services from SAP. This year's massive 1 million sq. ft., four-day event includes keynote addresses from industry visionaries and SAP executives, product demo theater presentations, one-on-one product demonstrations, and partner sponsored exhibit halls. The event boasts 17,000 attendees, 100,000 virtual attendees and receives multiple awards: Event Design Award, the BizBash Most Innovative Meeting and Top 100 Events.

SAP SAPPHIRE NOW conference is where game-changing technologies enable companies to meet their future. The world’s most successful and leading-edge companies are reinventing themselves in the digital renaissance. It’s the place to touch greatness—meet, mingle, and listen to an incredible roster of visionary thought leaders, technology geniuses, and pioneering icons of digital business.

At SAPPHIRE NOW, attendees engage with the ASUG community of business and technology professionals and learn how you can get the most from their SAP products and services. It’s an amazing opportunity to explore end-to-end solutions and experience real-world showcases featuring the latest digital technologies, all in one place.

SAP, a market leader in enterprise application software, is at the center of today’s business and technology revolution.

  • Annual business technology conference
  • 1,000,000 sq. ft.
  • 17,000 live/100,000 virtual attendees
  • Event Design Award; BizBash Most Innovative Meeting; Top 100 Events

Your experiential program stretches to all parts of the globe. Find out why and how we embrace the challenges of crossing borders. Tell us about your international project below or upload an RFP at the top of the page.