Safilo’s Interactive Showroom

The last few years, the Safilo Group has opened showrooms in prestigious locations around the world to present products and immerse clients in its brand. Sparks collaborates with Safilo Italy on the design and production of a new 5,000 sq. ft. interactive product showcase in New York City. The beautiful, yet functional, Safilo New York showroom represents all 34 brands and the company’s full spectrum of products.

The Safilo New York showroom tastefully amplifies the essence of the brand. Safilo merges the tradition of Italian craftsmanship and industrial design with state of the art technology—they call it Avant-Craft. Every pair of glasses is the sum of the genuine expertise of designers, artisans, engineers and technicians, who elevate know-how to a true vision. Several specialists are involved in the creation of a single pair of glasses.

Each frame is meticulously crafted following a process that combines both technological advancements and the human touch. From 3D printing to manual finishing, the end result is an authentic design with bespoke details that are distinctive and unique.

Safilo is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878.

  • 5,000 sq. ft.
  • Rotating product display walls
  • All 34 Safilo brands represented
  • Showroom and functional space

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