Difficult Product Demos Made Easy

The PENTAX Medical DDW experience centers on product demonstrations that are difficult outside of a procedure room. The experiential challenge is to create an exhibit that’s creative, dynamic and memorable. The core business objective is differentiate PENTAX Medical products from competitors and provide attendees with unique, immersive and interactive experiences—and convert leads to sales. Demos generate steady traffic and a creative interactive game raises $5,000 for research.

The Pentax Medical DDW design includes lightweight aluminum frame, fabric overlay panels, custom modular work spaces, and LED lighting. Two large, seamless LED walls are visible from the show floor. Several of the company’s scopes and medical imaging monitors, although ranging in size and display, achieve a cohesive, clean look.

The Pentax Medical mission is to improve patient care and healthcare delivery worldwide by providing the best endoscopic products and services with a focus on quality, clinically relevant innovation and simplicity.

Digestive Disease Week® (DDW) is recognized as one of the top 50 medical meetings by HCEA. The trade show is the world's largest gathering of physicians, researchers and industry in the fields of gastroenterology, hepatology, endoscopy, and gastrointestinal surgery. The expo offers high quality information sessions packed with practical and useful information as well as networking with colleagues from around the globe. Attendees get exclusive access to industry leaders and top-tier research and changes in GI in the field.

  • Product demos
  • Cohesive, clean look with devices of varied size and display
  • Cost-effective, lightweight aluminum frame with fabric overlay panels
  • Immersive, interactive experience

20 x 20 or a million sq. ft., your brand’s got to make an impact on the show floor. Find out how we’re shaping what’s new in trade show experiences. Tell us about your trade show project below or upload an RFP at the top of the page.