Peloton follows the great success of its high tech, at-home exercise V1 bike with the launch of their commercial V2 bike at CES. Along with the exercise bikes, 75,000 sold so far, customers join on-demand studio cycling classes projected on the bike’s built-in interactive display. The company makes its own computers, custom-designed touchscreen tablets, exercise equipment, apps, content, software, and owns their distribution network; a fully integrated product solution.
The brand’s CES experience design fully immerses show attendees into the Peloton experience. Riders interact with both high tech bikes in their native environments; home and studio. The space is segmented into a living room environment for the V1 and a section that replicates Peloton’s NYC studio for the V2. Attendees take the bikes through their mechanical and digital paces in well-appointed, smart environments that perfectly expresses Peloton’s products—intelligent design and style meet technology.
800 sq. ft; 170,000 attendees
Showcase for at-home V1 bike and launch of commercial v2 bike
Immersive design that display bikes in their native environments; home and studio
Exposed 3D brick wall, mural graphics, lounge seating
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