RFP Upload

All fields required.

  • This field is for validation purposes and should be left unchanged.


Peloton launches new commercial exercise bike

Intelligent Design and Style Meet Technology

Peloton follows the great success of its high tech, at-home exercise V1 bike with the launch of their commercial V2 bike at CES. Along with the exercise bikes, 75,000 sold so far, customers join on-demand studio cycling classes projected on the bike’s built-in interactive display. The company makes its own computers, custom-designed touchscreen tablets, exercise equipment, apps, content, software, and owns their distribution network; a fully integrated product solution.

The brand’s CES experience design fully immerses show attendees into the Peloton experience. Riders interact with both high tech bikes in their native environments; home and studio. The space is segmented into a living room environment for the V1 and a section that replicates Peloton’s NYC studio for the V2. Attendees take the bikes through their mechanical and digital paces in well-appointed, smart environments that perfectly expresses Peloton’s products—intelligent design and style meet technology.

  • 800 sq. ft; 170,000 attendees
  • Showcase for at-home V1 bike and launch of commercial v2 bike
  • Immersive design that display bikes in their native environments; home and studio
  • Exposed 3D brick wall, mural graphics, lounge seating


20 x 20 or a million sq. ft., your brand’s got to make an impact.
Find out how we’re shaping what’s new in trade show experiences.

Related Projects