Peloton launches Tread
Peloton Designs a Total Body Workout Treadmill
The Peloton CES experience centers on introducing and demonstrating the brand’s latest fitness technology, The Peloton Tread. The high-end, total body workout treadmill anchors the entire experience as brand ambassadors and attendees alike give the smart machine a workout.
Peloton adds a running companion to their wildly successful V1 and V2 stationary bikes. The Tread is a complete workout experience with a mix of live cardio and strength regimes by top NYC instructors—both on and off the Tread. Routines include total body, floor, running, and walking. 10+ daily live classes or 1,000+ on-demand workouts stream on a 32” HD touchscreen. The large touchscreen tracks your progress with in-depth, real-time workout metrics, including heart rate and elevation, plus an in-class leaderboard as you train live with the Peloton community. The Tread is engineered for results. Shock-absorbing slat belt, innovative speed and incline knobs, sturdy carbon-steel frame, manual mode function, and powerful soundbar bring out the best. Peloton definitely treads new ground.
The 1,200 sq. ft. Peloton CES experience is anchored by the high-tech Tread and workout equipment positioned at the front and center of the exhibit. Brand ambassadors demo the many features of the treadmill and Peloton studio by actually working out on and off the Tread. Attendees are invited to give it a try. The Peloton exhibit reinforces the brand philosophy of having a great workout at home with equipment designed for any room. The CES experience feels just like a modern home complete with a living room for conversations with attendees, a second Tread in the entertainment center playing branded content, and a kitchen for scheduled or impromptu meetings. Three V1 bikes are strategically placed next to the centrally located Tread at the front of the exhibit.
The Peloton CES experience garners lots of attention on and off the show floor. Robin Arzon and Rebecca Kennedy, lead Peloton instructors, are on hand for workouts and attendee photo ops. NBC’s The Today Show drops by to interview John Foley, Peloton Co-Founder & CEO, about the launch of Tread and the future of fitness. Additional media coverage includes Runner’s World, The Verge, Engadget, MoneyWatch, and Men’s Health.
CES is the world’s gathering place for all those who thrive on the business of consumer technologies. It serves as the proving ground for innovators and breakthrough technologies for over 50 years—the global stage where next-generation innovations are introduced to the marketplace. It attracts the world's business leaders and pioneering thinkers.
- 1,200 sq. ft.; 184,000 attendees
- Custom architecture
- Brand ambassadors and attendees demo treadmill
- Lots of media coverage including NBC’s The Today Show
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