Shining a Light on What PacSun is All About

SoHo is not only one of the most vibrant and fashionable neighborhoods in Manhattan, it’s also home to PacSun’s NYC flagship store. Our team coordinated with the retail brand to develop a dynamic custom visual 16:19 freestanding, self-supporting large-format video attraction to entice and attract customers.

Visible from the busy street and the store’s main entrance, the video attraction displays key brand messaging, apparel, and shines a light on what PacSun is all about. To develop the video experience, we created a slim wall-mounted system utilizing 60 2.6mm x 960mm x 270mm LED seamless tiles.

Strategically placed to catch the eyes of New Yorkers and visitors walking down the street, the video attraction not only serves a beautiful addition to the storefront, it spurs curiosity and interest before customers even set foot inside.

Key Highlights

  • Combined efforts from our technology and event marketing teams to provide a unique high-tech solution
  • Visible from exterior and store entrance
  • Allows for easy video changes through the seasons and during promotional time periods.


Your brand wants one-to-one engagement on the customer’s turf. See how we make brand matchmaking work smarter. Tell us about your brand activation or sponsorship project below or upload an RFP at the top of the page.