The success of the modern marketer is defined by his or her ability to create CONVERGENCE throughout the entire organization, customer experience and business. In this changing landscape, the role of content has become more essential than ever. NewsCred believes that when content is used strategically, it not only helps marketers facilitate business transformation, it also enables them to unify the entire customer experience.
This year’s two-day #ThinkContent Summit in New York City brings together over 1200 content marketers from Fortune 500 brands and a stacked lineup of speakers from some of the largest and most innovative brands in the world.
This year’s theme is “Convergence: The New Marketing Imperative.” Speakers and panelists from content marketing leaders like Instagram, Airbnb, Google, and Unilever take the stage to share their experiences with the intersecting facets of their content marketing efforts.
Day one’s VIP workshop includes 150 top NewsCred clients and prospects learning from industry speakers and engaging in targeted workshops. Day two’s #ThinkContent Summit garners 1,254 professionals from technology, finance, advertising, consumer products, retail, health, and sciences.
The event garners some strong social buzz, including a personalized Snapchat geofilter with 344 uses in snaps + stories and 10,722 views, and buzz on Twitter with 5,008 posts among 1,515 users, at a reach of 5,454,270 and 54,995,873 impressions.
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- Annual content marketing conference
- 1200 attendees; Metropolitan Pavilion, NYC
- Two days of networking, speakers and workshops
- Presentations from brands such as Instagram, Airbnb, Google, Unilever, Tribeca Film Festival
- Personalized Snapchat geofilter; Reach: 5.4M; impressions: 55M