Natera at the George Lopez Foundation Celebrity Golf Classic
A playful yet professional outdoor space
Changing the Course and Making a Difference
Hosted by George Lopez, the 14th annual George Lopez Foundation Celebrity Golf Classic raised awareness and funds to make a difference in the lives of families and children living with kidney disease. Natera, the title sponsor, used its presence at the event to highlight its dedication to delivering technology to make a difference in the lives of kidney cancer patients, specifically children.
The Natera GLF Celebrity Golf Classic Design and Experience
Our goal was to create an outdoor space for Natera that was both playful and professional, built around the theme, “Changing the Course of Kidney Health.” A live mariachi band greeted the celebrity golfers as they approached the company’s area, which was set up right on the first tee of the Lakeside Golf Course in Burbank, CA. Once there, golfers stopped at a beautiful, dynamic photo opportunity wall. Constructed out of wood and decorated with fake moss, the branded wall was the perfect spot for attendees to take their photo with George Lopez or give interviews to the press.
As they moved to the reception desk, golfers received Natera grab bags filled with all of the essentials for a day on the course, like branded baseball caps, golf shirts, insulated mugs and water bottles. Ottomans and a coffee table in the adjacent booth section were available for golfers to sit and network before it was their turn to tee off.
A standout of the Natera GLF Celebrity Golf Classic space was a vibrant balloon arch that lined the reception area. Featuring the company’s signature blue and green color palette, it was a nod to the fundraising event’s focus on children and Natera’s dedication to provide support.
Results and Key Highlights
Natera’s engaging, attractive and unique space at the George Lopez Foundation Celebrity Golf Classic emphasized their commitment to make a difference and raise awareness for children with kidney disease. It also served as a dynamic place for attendees to network and kick off a fun day for a great cause.
- Designed a unique 300 sq. ft. experience created from new and existing exhibit assets from a previous trade show to drive down costs
- Provided branded opportunities for celebrity press interviews
- Generated social media buzz with celebrity audience
Your brand wants one-to-one engagement on the customer’s turf. See how we make brand matchmaking work smarter. Tell us about your brand activation or sponsorship project below or upload an RFP at the top of the page.