Always Lead Never Follow

This year’s Monster CES experience is the launch pad for several product announcements across the brand’s portfolio of audio innovations. DJs and performers like the Tainerz, draw big crowds while pushing the Monster high-performance audio products to their limits. Flying under the “Always Lead Never Follow” flag, the brand unveils game-changing designs.

Monster exhibits clear leadership in the fast-growing portable wireless speaker market. The expanded family of Monster Blaster portable Bluetooth speakers—Monster Blaster Black, Master Blaster S and Ravebox Plus—offer consumers a wide range of features, performance characteristics and price points. Monster previews the next generation EDM inspired Ravebox Plus in its private room. This Blaster features lasers and strobe lights so music lovers can “Bring the Festival Home.” Classic rock guitar hero, Joe Perry of Aerosmith and the Hollywood Vampires, partners with Monster to develop the Monster Blaster Classic Rock Edition (JP100), a reimagined boom box for the 21st century. and the Monster Firecracker Classic Rock Edition (JP100), an ultra-compact design that “ignites your sound.” The new additions to the Blaster line redefine the concept of portable outdoor party music, offering music lovers more choice than ever before in features, style and price.

Monster, the global leader of personal audio, brings “True Wireless” headphone technology, AirLinks™, to market. AirLinks™ Elements is the industry’s first jewelry-themed, fashion-forward, wireless headphone design. AirLinks™ iSport are sweat and water-resistant. Each model features the industry-leading MonsterTalk™ voice control function powered by Speak Music’s AI music assistant, Melody. MonsterTalk™ dramatically raises the bar in Bluetooth headphone control and is integrated across virtually all of its headphone lines and new speakers.

The latest innovations in automobile audio technology are on display at the Monster CES experience. This year’s auto lineup includes the Bentley Bentayga, Lamborghini Aventador and the CES debut of VW Concept R. Volkswagen’s Performance Division Volkswagen R teams up with Monster to create the stunning high performance wagon powered by PURE MONSTER SOUND. The new music system is made up of a specially tuned system designed by the Head Monster himself, Noel Lee.

The 10,200 sq. ft. Monster CES experience design accounts for multiple product announcements, daily performances, multiple product line displays, tricked out high-end automobiles, and lots of demo areas. The custom hybrid architecture is an open design split between two spaces; the high-end auto display and the larger, product lines exhibit. Large scale branding, a strong, brand color palette of red, black and white as well as the constant beat of today’s hottest music makes the experience easy to find. The large, open entrance invites attendees, 184,000 of them, to check out the various audio products. Each organized in smaller spaces delineated and visually connected by dynamic, modern archways hovering above the exhibit. Product monoliths smartly arranged in tandem with the archways drive interaction and demos. The Monster stage draws crowds for daily performances from some of today’s hottest up-and-comers who put the audio technology to the test. A large, open conference room for scheduled meetings, product demos or impromptu get-togethers rounds out the design. The Monster CES experience is the place to be for audiophiles, music lovers and trend setters.

CES is the world’s gathering place for all those who thrive on the business of consumer technologies. It serves as the proving ground for innovators and breakthrough technologies for over 50 years—the global stage where next-generation innovations are introduced to the marketplace. It attracts the world's business leaders and pioneering thinkers.

  • 8,100 sq. ft.; 184,000 attendees
  • Custom hybrid architecture
  • Standalone auto experience
  • Multiple product announcements
  • Daily performances

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