An interactive journey through the complex healthcare environment
A Complete Redesign of the Vision Center
The McKesson Vision Center experience is a 4,000 sq. ft. interactive journey through the complex healthcare environment. Visitors are educated, entertained and inspired by series of life-sized vignettes that represent McKesson’s Settings of Care; a physician’s office, the pharmacy, a hospital room are typical and inherent to the narrative. The patient-centric story is the thread of humanity that brings the intangible software and data story to life.
Visitors find themselves emotionally invested as the design presents realistic healthcare scenarios. The McKesson story is enhanced by digital interactivity and content on-demand as visitors discover pivotal moments that complete the Settings of Care picture.
The McKesson Vision Center guided tour is facilitated by McKesson experts via tablet as visitors move from one Setting of Care to another. The tour’s digital design consists of an enormous array of controls, servers and screens that direct, guide and drive the visitor experience. The compelling vision center journey uses smart technology to tell an intimate and compelling healthcare story.
McKesson is the oldest and largest healthcare company in the nation, serving more than 50% of U.S. hospitals and 20% of physicians. The company delivers one-third of all medications used daily in North America with operations in more than 16 countries.
- 4,000 sq. ft.; San Francisco, CA
- Features 60+ products and services
- Healthcare story told through vignettes
- Interactive design drives experience
- ABPM World Class Briefing Award wInner
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