The Official Launch of the New Hewlett Packard Enterprise Brand

HPE Discover London is the brand’s twice yearly open forum business conference. It attracts over 25,000 people to North America and EMEA. Under the theme Accelerate Next, Discover London is the official launch of the new Hewlett Packard Enterprise brand; HP officially split into two companies in November 2015.

Discover London is the first event for Hewlett Packard Enterprise with a new brand, properties and concepts. To celebrate this historic launch, HPE virtually owns London, immersing attendees in the new branding. From the moment you step off the plane, to the trains, buses, a fleet of shrink-wrapped taxis, and even buildings, London IS Hewlett Packard Enterprise.

HPE Discover London creates an environment where collaborative people, empowering technology and transformative ideas come together to accelerate customers forward faster. Sessions and interviews stream live to multiple channels hosted on,,, and social media garnering 454,000 viewers over three days.

Discover London is also the debut of the new HPE Transformation Zone, the hub of conversation, discovery, networking, and investigation for partners, customers and sponsors. Filling a 80,000 sq. ft. expanse, the Transformation Zone is the heart of the Discover experience. Attendees are exposed to the full depth, breadth and innovation of the HPE portfolio as well as sponsors and partners who showcase their own industry-leading products, solutions and services.

  • 800,000 sq. ft.

  • 25,000 attendees; 454,000 virtual attendees
  • 353,000 YouTube replays of sessions
  • London town takeover

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