Zeitgeist is Google’s annual thought leadership conference that brings together over 320 C-suite executives and Google partners for two days of informative speaker sessions, evening events, professional networking and Sandbox exploration. What better place to spotlight the Google Go Green initiative than this all-important gathering of great minds?
The Google Go Green Zeitgeist experience engages attendees to rethink energy and natural resource conservation by an introduction to the Circular Economy Model. Human-powered charging stations—attendees pedaling stationary bikes—generate energy. Once the bikers reach a certain wattage, a custom-branded animation begins to play. Riders must keep pedaling to view the entire animation. At the end of the experience, riders see how much wattage they produce through a real-time data visualization tool.
The Circular Economy video resides on Google’s YouTube channel and has over 90,000 views to date. The bike installation is now permanently located in the Google Go Green team’s office space.
Google is a global partner of the Ellen MacArthur Foundation. It defines the circular economy as restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out, while minimising negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital.
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- Human-powered charging stations where bike riders generate wattage
- Real-time data visualization of power generation
- Custom branded video introduces Google Go Green
- Over 90,000 video views on Google’s YouTube page