GEM at the HR Technology Conference
Telling an innovative product story in an approachable and impactful way
Entering the World of Gem
Gem wanted to tell its innovative product story at the HR Technology Conference and deliver an experience that would be both visually appealing and approachable. This marked Gem’s first time exhibiting on any trade show floor and served as a meaningful milestone for the company.
Located near the entrance of the showroom, attendees were drawn into the Gem’s world with a colorful and sleek presentation area that provided a glimpse into its offerings. A large graphic wall prominently featured the logos of several of their clients and further piqued attendee interest. The display highlighted the breadth of Gem’s customer service and success as well as the reach of its products.
The GEM HR Technology Conference exhibit also housed four product demo areas that made room for intimate one-on-one conversations with Gem Product Managers. Nestled underneath a partially covered trestle made up of beautiful walls of live plants and eye-catching string lighting, the demo areas were meant to feel like an escape from the hustle and bustle of the show floor and let attendees really dive into all that Gem has to offer.
Results and Key Highlights
Attendees had an opportunity to learn about Gem’s premier recruiting platform while networking and engaging in a COVID-safe environment. With a clean, functional and creative design, the company delivered a compelling experience at the HR Technology Conference.
- Created an approachable COVID-safe space that fostered engagement and product education
- Showcased and demonstrated Gem’s recruiting platform
- Delivered a smart and impactful exhibit design while remaining cost-efficient
- Communicated customer success stories in a natural and authentic way
- Provided the opportunity to learn more about Gem’s products in a unique setting
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