Gaming Anytime and Anywhere

GAN iCasino & Sports demonstrated why it’s a major player in the online gaming industry with an experience unlike any other on the Global Gaming Expo (G2E) show floor. For its G2E debut, the company welcomed attendees into a custom space that infused elements of work, home and play to emphasize the idea that its gaming product can be used anywhere. Enter the GAN Global Gaming Expo experience.

Bringing the Concept to Life

Taking an experiential approach, we visually brought each case scenario (work, home and play) to life through a series of vignettes and featured GAN’s partnerships with casinos and sports properties, creating an immersive attendee journey.

As attendees made their way through the space, they encountered multi-device platform demos and sports betting kiosks and demos, and learned about streaming and real-time betting possibilities.

To make the environment feel more authentic, the company incorporated several of its employees' actual belongings from home throughout the space. This made parts of the exhibit look and feel like a real living room/kitchen/office and clearly illustrated how and where its products can be used in real life.

Another area of the GAN Global Gaming Expo exhibit was designed to look like an actual bar—complete with a countertop, stools and a beer tap! This level of detail and authenticity, normally seen at a different kind of trade show, made the experience stand out in a whole new way.

The Result and Key Highlights

The GAN iCasino & Sports G2E experience took visitors on a one-of-a-kind, personalized journey, which is exactly what the company intended.

  • Designed and developed a custom 800 sq. ft. exhibit to debut on the G2E show floor
  • Creatively brought to life all of the ways people can game and play using GAN iCasino & Sports Platform
  • Presented home, work, and play scenes to illustrate that gaming can take place anywhere.
  • Showcased GAN’s partnerships with casinos and sports properties


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