CSC transforms its IT services offering and market approach. The company needs to reintroduce itself to clients, prospects and the industry, with an eye towards expanding their business within existing clients as well as new clients. They decide a major client conference, CSC Aspire, is the the place to kick things off and immerse audiences in the new and improved company.
The content fuel for CSC Aspire is eye-opening IT suite trends reported in CSC’s Global CIO Survey 2014-15 in partnership with global research firm, IDC. The study confirms the rapid emergence of new technologies and services in the IT space. However, it reconfirms the perception that IT suites can’t keep pace with the industry’s digital innovation. Throughout the conference, CSC CMO, Gary Stockman, repeats the mantra, “almost 50% of organizations report they miss business opportunities because IT is too slow.” The conference experience is about how to keep up with disruption in the IT industry.
From keynotes to breakout sessions to cocktail hours, the CSC Aspire experience drives home changes happening in the industry and at the company. A key design feature that illustrates the event’s “change” strategy is The Hub—the conference nerve center. It’s the space where attendees, partners and CSC thought leaders converge; a stop at a sponsor booth, a small breakout meeting, one-on-one sessions, a coffee break, or catching a short presentation on hot topics at the The Hub Stage.
DXC Technology is the world’s leading independent, end-to-end IT services company, helping clients harness the power of innovation to thrive on change. Created by the merger of CSC and the Enterprise Services business of Hewlett Packard Enterprise, DXC Technology serves nearly 6,000 private and public sector clients across 70 countries.
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- Thought leadership conference
- Gaylord Palms Resort, Orlando
- 520 attendees; registration exceeds goal
- Keynotes, breakout sessions and evening networking events