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Bud World

Budweiser celebrates sales achievements

50,000 sq. ft. of Budweiser
Brand Party

Built for sales celebrations, Budweiser Bud World is a 50,000 sq. ft. experience within the Anheuser-Busch Brand Immersion Room, featuring a central stage with four hanging, double-sided projection screens for in-the-round presentations. Four interactive areas encircling the space are anchored by a branded mobile unit available for rent: the Signature Draft Room double-decker, the Bud & Burgers trailer, The Signature Draft Pod, and a truck showcasing new branding. Each area highlights an upcoming campaign with support from Team USA athletes and the Budweiser Clydesdale horses.

  • 50,000 sq. ft.; 3,600 attendees
  • 3 Days; Hutchison Convention Center, Dallas
  • Celebratory experience for sales accomplishments
  • 4 interactive “campaign zones” featuring custom vignettes
  • Highlights include Team USA athletes and the Budweiser Clydesdale horses


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