50,000 sq. ft. of Budweiser Brand Party Celebration

Built for top sales celebrations, Budweiser Bud World is a 50,000 sq. ft. experience within the Anheuser-Busch Brand Immersion Room, featuring a central stage with four hanging, double-sided projection screens for in-the-round presentations. Four interactive areas encircling the space are anchored by a branded mobile unit, all available for rent: the Signature Draft Room double-decker, the Bud & Burgers trailer, The Signature Draft Pod, and a Bud truck showcasing new branding. Each area highlights an upcoming campaign accompanied by the Team USA athletes and the Budweiser Clydesdale horses.

Budweiser Bud World celebrates the latest milestones and looks to the future inspired by successes of the past. In 1974, August A. Busch III succeeds his father, August Jr., as chief executive officer, to become the fourth generation of the family to lead Anheuser-Busch. In 1982, the brand introduces Bud Light; one of the world’s best-selling beer brands today. In 2008, Anheuser-Busch and InBev combine to become Anheuser-Busch InBev, the world’s largest brewer and one of the top 5 consumer goods companies in the world. Today, Anheuser-Busch continues to satisfy diverse tastes by marketing more than 100 varieties of beer and alcohol beverages.

  • 50,000 sq. ft.; 3,600 attendees
  • 3 Days; Hutchison Convention Center, Dallas
  • Celebratory experience for sales accomplishments
  • 4 interactive “campaign zones” featuring custom vignettes
  • Highlights include Team USA athletes and the Budweiser Clydesdale horses

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