BMW future retail platform is form meeting function, an ideology often executed by BMW. The mobile outdoor brand activation at two Caruso Properties is no different. Smart, minimalistic architecture creates the perfect backdrop for the brand’s i8 Halo car. A soft launch for BMW’s new retail platform, the installation draws auto and tech geeks as well as curious onlookers. Visitors are compelled to step in and take a close look at the amazing hybrid sports car.
Design that moves you. Like the i8, the BMW future retail activation evokes an emotional response. The design shadows the i8’s precise lines, sweeping silhouettes and streamflow design. The retail pop-up echoes the stance of the hybrid sports car as it appears to surge forward even when standing still. While interacting with the brand experience, It’s impossible not to feel the BMW i8 Halo’s sporty allure.
This is no ordinary sports car. The BMW i8 is the ultimate evolution of plug-in hybrid technology. Housed in sleek, sculpted frames that scream power, this design icon exudes energy, efficiency, and exhilaration in every moment. The elegant BMW future retail activation is the perfect car park to drive excitement for this stunning automobile.
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- 560 sq. ft. mobile outdoor activation; 2 locations
- Launch of BMW Future Retail program
- Excitement platform for i8 Halo car
- Minimalist design with built-in, full-size car display