A Taste of the New Bluberi

The Bluberi experience at the Global Gaming Expo (G2E) gave the Canadian gaming company an exciting platform to introduce itself as a key player in the domestic market with edgy and youthful exhibits that brought its new branding to life and generated tons of buzz.

Standout elements that garnered attention on the show floor included a large overhanging neon sign brightly displaying the company’s logo and bright blue fabric container structures placed throughout the company’s space. Designed to look like real storage containers, they reinforced the Bluberi brand while creating a metropolitan feel.

The company’s products were thoughtfully placed throughout the environment so visitors could get an up-close understanding of their innovative features. A cool neon sign pointed visitors to the Meeting Room where the atmosphere was fun yet business-oriented. Designed to be an impactful part of the space, it allowed customers and sales teams to reconnect after having been apart for so long.

In addition a bar/hospitality area provided the perfect spot for attendees to engage in more casual conversations.

Key Highlights

The Bluberi G2E experience brought the company’s new branding to life and told its story in an impactful and real-life way.

  • Designed and produced an eye-catching experience showcasing Bluberi’s new brand identity and establishing it as an important player in the gaming industry
  • Created an environment that felt cool, youthful and edgy by incorporating design touches like neon lighting, fabric shipping container structures and modern furniture
  • Provided multiple spaces for visitors to reconnect with each other and have both informal and business conversations


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