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Barclays Builds Stronger Relationships between Banker and Broker
Amazingly, Barclays Bank—over 325 years old—is making a digital transformation that puts them at the forefront of technology for financial services firms around the globe. Using Salesforce analytics, Barclays transforms its interaction with thousands of independent mortgage brokers who are free to do bank business with whomever they choose. The Barclays Cityscape digital interaction at Salesforce Dreamforce illustrates how Barclays makes the process of applying for a mortgage seamless and easy.
The Barclays Cityscape digital installation brings the customer’s Salesforce analytics tools to life through the eyes of a Barclays Broker. The digital experience, based on London’s famed cityscape, consists of an array of digital devices positioned on several model buildings that allows attendees to explore real time data through the eyes of a Barclays broker across the “city.” Each building represents a client profile giving dimension to the power of Barclay’s Salesforce integration; a simple, expedient and streamlined journey through the mortgage process that builds stronger relationships between bank, broker and customers.
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- Large-scale, connected multi-screen demo
- 20 mobile interactive devices
- Brings Salesforce analytics tool to life
- Scaled 3D replica of London’s cityscape