Where Work and Play Come Together

The AGS experience at the Global Gaming Expo (G2E) highlighted the company’s longevity in the industry, showcased its products, demonstrated the ability to meet safely and provided an aura of celebration and connection. And the delivery was anything but traditional.

After the pandemic kept everyone indoors for so long, AGS wanted an environment that captured that feeling of excitement to be outside again and reunite with friends new and old. And where better to meet up than a fun, outdoor setting?

Everything about the gaming company’s 2,100 sq. ft. space made attendees feel like they just traveled across the country from Las Vegas to a trendy AGS-themed rooftop bar in Brooklyn, NY. With a design inspired by classic films, hip-hop musicians, and the famous NYC borough’s unique culture, we created a chill, “party” atmosphere that also encapsulated the AGS brand.

Bringing the “outside in” created a casual, laid-back feeling and set the tone for the space. Chain-link fencing with greenery surrounded parts of the environment which also consisted of “brick” walls, astroturf and a recreation of one of Brooklyn’s iconic water towers. Custom artwork by a local artist showcased icons like Elvis Presley, Notorious B.I.G. and scenes from Pulp Fiction and Back to the Future, upping the cool factor.

In-between checking out the company’s latest products on display, visitors enjoyed hand-crafted refreshments that were, in a cool twist, served in AGS-branded paper bags.

Results and Key Highlights

At G2E, AGS welcomed attendees into a world of its own that celebrated being together again, showcased existing products and innovative new ones, and like the acclaimed film and music stars depicted throughout, highlighted its status as one of the most impactful companies in the gaming industry.

  • Designed an environment for AGS at the Global Gaming Expo to showcase its products and status as a leader in the gaming industry
  • Collaborated with a local artist, SNIPT, to bring custom artwork and murals into the space to infuse it with culture and deliver a chic vibe
  • Created a sense of celebration and a party-like atmosphere that was meant to make attendees feel like they were reconnecting with each other at a cool Brooklyn bar

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