Creativity drives how we see the world, and how we do things at Sparks. When it comes to trade show exhibit design, we thrive on pushing boundaries to redefine the shape of our industry. The result? Powerful trade show experiences that engage minds, win hearts, and drive brand affinity.

From 1,000 to 1,000,000 sq. ft., custom exhibits to custom hybrid rentals, off-the-floor VIP experiences to property takeovers, we design innovative trade show programs that deliver real value and impact. Our trend-setting digital and interactive customer-centric environments leave audiences with unforgettable experiences.

Integrating digital technologies to amplify trade show experiences is a hallmark of our work. Our in-house digital team is a unique mix of designers, producers and technologists. We incorporate interactive technologies into all engagement phases, promoting live immersion opportunities and experience amplification to virtual audiences before, during, and post-show.

With some of the largest and most award-winning design, project management and production departments, no other trade show exhibit partner has the infrastructure, experience, and people in place to support your program like we do. From small programs to extra-large global trade show initiatives, our team is your team.


We uncover intelligence to understand audiences, deliver creative solutions, and elevate programs. We immerse ourselves in the things that matter to generate insights that inform our solutions.

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You know your brand needs data to make insightful decisions about trade show participation. The question is—what kind of data? And what do you do with it to drive trade show success.

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Creative Design

Taking complex messaging, services, and products, we create attendee journeys that simplify brand stories. As their experiential creative team, we ensure a consistent representation of a customer’s brand across all audience touch points.

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Digital and Virtual Technologies

Digital engagements and virtual events have never been more relevant. We are skilled at producing digital and virtual experiences that fuel audience connection in the absence or augmentation of live experiences.

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With our international trade show presence, we’re experts in taking your brand across the globe. We have the right people and partners to support you anywhere in the world, with dedicated teams that manage planning, execution, and brand consistency.

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Content Development and Production

We create compelling content that connects audiences with customer brands. Whether for live experiences or virtual, content is relevant when it addresses the needs, wants, frustrations, or aspirations of the intended audiences.

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Event Production

We provide full-service event production from concept through execution. A high-profile, globally attended three-day conference for thousands, an intimate, high-level VIP experience for 50, or anything in between, we produce every type of event you can imagine.

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Fabrication and Logistics

As a single-source partner, all fabrication, graphic production, and logistics services are managed in-house. We ensure flawless execution so clients can focus on what truly matters--connecting with their customers.

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