
9 Steps to Strategic Events
Approaching your event programs strategically allows you to be more proactive, navigate organizational challenges and drive greater value to the business. ...
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Marc Herron
Senior Vice President, Strategy
Experiential Strategy is the foundation of effective event marketing. It’s about using research and data to make informed decisions. It’s about leveraging key insights to deliver more impactful experiences. It’s about creating greater value for the business and the audience. Our dedicated strategy team led by Senior Vice President Strategy, Marc Herron, addresses client-specific needs and delivers insights that fuel the experiential process.
Our capabilities include:
Integrated Marketing
- Culture moment making
- PR and Buzz-worthy
- Social and digital development
- Partnership and influencer strategy
- Media framework
- Regional marketing programs
Research and Analysis
Live + Digital Roadmaps
Measurement
Approaching your event programs strategically allows you to be more proactive, navigate organizational challenges and drive greater value to your business. Learn nine ways to optimize your event marketing programs and make smarter event decisions.
SXSW. Burning Man. Coachella. The world of consumer events is impacting B2B events like nothing has in decades—as marketers of business-to-business events recast and reimagine their meetings and conferences to be more like B2C experiences. Sparks partnered with Event Marketer to conduct a historic new study focused on the emerging “consumerization” of B2B events.
Approaching your event programs strategically allows you to be more proactive, navigate organizational challenges and drive greater value to the business. ...
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Event marketing success doesn’t happen by chance. Whether you need to take an existing project further, or build a brand new program from the ground up, a ...
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Most likely, your company is among the 88 percent of companies that uses content marketing. It’s defined as “a strategic marketing approach focused on crea...
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It’s no secret that next-gen influencers are an integral part of many of today’s top event marketing programs. When leveraged properly, they spread a brand...
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