Strategy is the Foundation

Experiential Strategy is the foundation of effective event marketing. It’s about using research and data to make informed decisions. It’s about leveraging key insights to deliver more impactful experiences. It’s about creating greater value for the business and the audience. Our dedicated strategy team addresses client-specific needs and delivers insights that fuel the experiential process and tell the right brand story to engage audiences.


Our capabilities include:


Brand Marketing

  • Campaign Development
  • GTM Plans
  • Media Audits and Framework
  • 360 Campaign Creative Development
  • Social and Digital Development
  • Partnership and Influencer Strategy
  • Regional Marketing Programs


Research and Analysis

  • Discovery/Immersion and Objective/KPI Setting
  • Experience and Social Insight Audits
  • Surveys and Focus Groups
  • EventFIt Analysis and Participation Level Planning
  • Market Location Analysis
  • Attendee Acquisition Consultation
  • Competitor and Trend Analysis 


Live + Digital Experience Roadmaps

  • Content Strategy
  • Attendee Targeting and Journeys
  • Storymaking and Scripting/Copywriting
  • Scheduling, Agenda and Programming Development
  • Keynote Development
  • Event Theme
  • Speaker Consulting
  • Expo/Experience Alignment
  • Registration Flow & Experience
  • Breakouts & Workshop Development
  • Media & Social Support


Measurement

Experiential Marketing Trends

The Trend Report

A comprehensive look at what’s shaping the future of experiential marketing. Backed by data insights and the latest industry happenings, The Trend is designed to be a helpful resource that event and trade show professionals can use to ensure their 2021 show programs and strategies keep up with the changing experiential landscape.

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Data and Industry Insights

The PULSE Survey Report

The PULSE Survey report explores where event professionals see the experiential industry going in 2021 post-COVID-19. Using research conducted by Northstar Meetings Group, the PULSE uses data insights to help experiential professionals understand what they need to keep in mind as we move forward into a new experiential era and prepare for the re-emergence of live experiences.

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