To strengthen the bond between T-Mobile and Golden Knights fans, we created "Ignite the Knight", a cutting-edge augmented reality activation within T-Mobile Arena that provided a unique, immersive photo experience allowing fans to engage with a digital version of the Golden Knight no matter where they were—inside T-Mobile Arena, outside on the concourse, or even on the Las Vegas Strip. Using a mobile device, fans scan a QR code and snap a photo, creating unique T-Mobile-branded digital swag that can then be shared online providing fans with a memorable way to connect with both the brand and the team.