ASML Experience Center Light Lab
At the ASML Experience Center, Sparks helps the brand present its groundbreaking innovations through a series of immersive and interactive moments.
The Brumos Collection in Jacksonville, Florida isn’t simply about putting vintage racing and street cars on display. It’s about telling an engaging, cohesive story featuring over 50 performance cars from two different epochs, all the while highlighting the collection in an aesthetically unified approach.
The exquisite, 35,000 sq. ft. immersive environment is home to more than 50 vintage performance cars, the majority of which are fielded by the Jacksonville-based Brumos Racing team. The multi-million dollar collection, open to the public as of January 2020, is a destination for car enthusiasts to pay homage to the heritage of automotive racing.
Exceptional work is more than just the banner we wave–it's our promise.
At the ASML Experience Center, Sparks helps the brand present its groundbreaking innovations through a series of immersive and interactive moments.
Immerse in 5G's transformative power at a 4,000 sq. ft. center with a 360° Dome and interactive zones showcasing industry revolutions.