Figma engaged Sparks to create an 8-stop college campus tour to support the next generation of designers and increase awareness of their new “Figma for Education” offerings among NYC and the Bay Area college students. We developed a fully branded old-fashioned ice cream truck complete with a larger-than-life ice cream cone topper. Branded exclusive merchandise, ice cream and sprinkles in Figma colors, and photo moments made for a fun and socially shareable experience. Figma also hosted free design workshops for college students each evening. Watch the video.