Sparks Talks Measurement at PCMA

June 10, 2017

The PCMA Education Conference is an annual conference hosted by the Professional Convention Management Association that is attended by meeting planners and industry suppliers. The multi-day program features a series of networking and educational sessions that highlight leading strategies for business events, key industry-shaping trends and how meeting planners can lend their expertise to help achieve organizational goals and objectives.

On Tuesday, June 13th, Sparks strategists Lisette Sheehan and Lyndsay Merbach take the stage at the annual PCMA Education Conference to discuss the do's and dont's of association event measurement in a session titled Setting The Right Goals: It's All In How You Measure. 

In this 60 minute interactive workshop, Lisette and Lyndsay will give attendees the tools for developing a meaningful measurement framework going beyond ROI to view the overall event impact.

Interesting in having Lisette, Lyndsay or any Sparks expert speak at your  next conference? Click here.