IdeaMensch Interviews Sparks SVP Events, Robin Lickliter

November 14, 2014

Robin Lickliter, Sparks Senior Vice President of Events, encourages team spirit and accountability every day. Whether it’s a CEO with years of experience or an intern on his/her first day, she believes that every person contributes to success, and building strong relationships is a key component to establishing that mindset. Recently Robin was interviewed by IdeaMensch, a community of entrepreneurs who share their stories and the lessons they have learned along the way. In her interview, Robin talks about what inspires her, what scares her and how she succeeds in both business and in life.

The following is an excerpt from her interview. Click here to read the full feature.

Q: Where did the idea for Sparks come from?

Sparks is actually a family name. The company got its start in the 1920s in Philadelphia designing stage sets and retail window displays. Nearly 100 years later, we’re a large-scale marketing agency with fully integrated services. We’re constantly reinventing ourselves and evolving with the demand of the industry. It’s exciting.

Q: What does your typical day look like, and how do you make it productive?

A: Emails, emails, emails. Calls. Meetings. Repeat. And, most likely, a surprise request that reprioritizes the entire day. I’ve become a morning person, and getting an early start helps me get a jump on the day. Not to mention that since I’m basically bicoastal, the earlier (quieter) hours yield the highest productivity.

When I’m traveling west, I try to stay on the same schedule, which allows me extra time in the morning. (I exercise more on the road than at home because it’s like I’m gaining hours.)

Agency productivity is all about flexibility, the ability to pivot, and providing creative solutions. I’m charged with making decisions quickly to direct teams, and I believe instincts are a big part of that success. I’m most productive when I can unplug and get away from the reactionary workflow, but that’s a challenge in the agency world.

Q: How do you bring ideas to life?

Through collaboration with an amazing team that always takes the easy answer away. If it seems impossible to achieve, we push for it. That’s what clients are looking for. And there’s no bad idea in the brainstorming stage. Respecting people’s voices and ideas is crucial to a successful output.

Connect with Robin on: TwitterInstagramLinkedIn

IdeaMensch is a user-generated project created to share knowledge between entrepreneurs. Their purpose is to help you bring your idea to life. They are doing that via daily interviews with successful entrepreneurs and our events. IdeaMensch was founded and is run by Mario Schulzke.

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