Sparks Named to Chief Marketer 200 List

December 04, 2017

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The editors of Chief Marketer announce 2018 winners of The Chief Marketer 200 — the industry’s first and only comprehensive list of top non-advertising agencies. Sparks is proud to be included on this extraordinary list under the B-to-B Experiential Marketing category.


“The marketing landscape has changed dramatically in the past decade. Advertising is no longer driving the rest of the marketing mix,” says Jessica Heasley, Content Director at Chief Marketer. “Non-advertising spending is on the rise because it speaks to the wants and needs of today’s customers. The Chief Marketer 200 helps marketing professionals navigate this vibrant and fast-moving community of agencies and gives them insights to seek out the right partners for their brands.”


Chief Marketer’s editors accepted submissions from across the country for the Chief Marketer 200 earlier this fall. Winners were selected based on several criteria including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. The 200 agencies selected for this year’s inaugural program are thought leaders in their craft and representative of the best of the marketing industry. The Chief Marketer 200 is sponsored by Sysomos.


What CM200 Says about Sparks


“Boo-yah! The big league global agency is hitting its high score right now, with some of the biggest clients, biggest experiences and most awards around. The shop has 10 offices around the globe, staffed by 450+ professionals who execute 2,500 events each year. A three-day event for Google was turned into a Burning Man-style experience with 380 speakers, 190 sessions, 85 code labs, 18 product teams and musical performances from Charli XCX. An experience for headphone maker Monster at CES included a custom Bentley tricked out with a Monster sound system, creating big noise with electronics retailers. The Volunteer Time Off program has clocked over 85,000 hours to date of staff support for organizations like The American Red Cross, Habitat for Humanity and Toys for Tots. One of the only experiential partners that has it all in-house—strategy, design, fabrication, execution and measurement.”— added Chief Marketer.


Chief Marketer, an Access Intelligence brand, provides marketers and aspiring CMOs with content, ideas, recognition and events that help them make smarter decisions with their marketing budgets. It offers data-driven industry intelligence, actionable insights, inspiring case studies and the latest technology trends so marketers can improve their campaigns and increase ROI. CM has more than 150,000 readers who rely on its content and live-event resources to help them cut through the noise and find the solutions necessary to optimize their performance.


Thank you for choosing us, Chief Marketer! To read the full list of Chief Marketer 200 agencies click here.