Sparks Hosts Trade Show Leaders Roundtable
July 10, 2017
Wondering what’s shaking across some of the biggest and busiest trade show and event departments on the planet? You are not alone—which is why, for our annual mid-year trade show and events roundtable, we assembled seven of the industry’s leading executives to discuss the state of the industry, what’s happened in 2017 and what’s coming in 2018.
From paradigm-shifting trade show strategies to surviving the worldwide venue shortage to consolidating global portfolios, our participants shared their candid perspectives on what’s working, what’s not and what’s keeping them up at night. Despite the challenges at hand, it was anything but a venting session. Moderated by Event Marketer Magazine content director Jessica Heasley and coproduced with Ben Nazario from Sparks, these guys came ready to share solutions.
Download the Mid Year Editorial Roundtable for a taste of our lively discussion, and listen in as these b-to-b gurus share how they’re taking some of the industry’s biggest pain points (we’re sure you know the ones) and transforming them into areas of opportunity.
Posted by Kristy Elisano | Request as a Speaker
Caffeine dependent Jersey girl. Northeast powder hound. Inspired by creative risk takers and underdogs. VP Marketing, Doodle owner and cocreator of my daughter.