Sparks Hosts 3 Sessions at EMS 2017

April 26, 2017

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The Experiential Marketing Summit is the ultimate training conference on the ultimate marketing discipline: experiential marketing. EMS 2017 kicks off in Chicago on May 3.


2,000 marketers from around the world converge as emerging trends are predicted and dissected, best practices are explained and some of the biggest case studies are shared. At EMS 2017, you’re not just passing the heads of experiential marketing from Pepsi, Microsoft, Twitter, Bacardi, American Express, Ford and dozens more in the hallway—they’re your actual teachers, along with hand-picked design experts, strategy chiefs, bestselling authors and executives from Sparks!


We're are thrilled to own three sessions on the agenda this year:





May 4th - 4:15 pm - The Event Industry Gives Back


Sparks and the Headstrong Project invite attendees to be a part of the most ambitious cause marketing networking mixer in EMS history—a 1,000-person experience blending face-to-face networking and peer-to-peer cause marketing.


EMS 2017 attendees will partake in a Wellness Kit Build for Veterans returning from Iraq and Afghanistan. Our kits encourage veterans to take their minds out of the past and off their pain, helping them to heal the hidden wounds of war and live positively in the present.


Presented By:



  • Robin Lickliter, Senior VP-Events, Sparks

  • Elena Nicolaidis, VP-Events, Sparks

  • Kelley Sauer, Associate Account Director, Sparks





May 5th - 10:30 am - Women in Events


Our annual Women in Events mixer goes “brunchy” this year with a morning hour of networking power. Grab a mimosa and hear from CEO and Founder of Ms. Tech, Nicole Yearly, about the power of peer-to-peer networking and how it significantly impacts success. Nicole and her team encourage women to develop entrepreneurial management thinking, educated risk taking, creative problem solving, and inspirational, supportive leadership for their teams, organizations, and businesses through education, mentorship, networking, and information sharing.


Presented By:



  • Jane Hawley, Senior VP, Sparks

  • Kristy Elisano, Vice PResident, Marketing, Sparks





May 5th - 11:00 am - Google I/O: Reinvention with Intention


Learn about the reinvention of Google’s annual developer conference, I/O. Discover why the decision to move from a standard convention center to an outdoor amphitheater made last year’s event the brand’s most successful to date. Take a tour of I/O’s vibrant, festival-style environment, and hear what steps Google took to ensure a seamless experience for new and returning attendees alike.


Presented By:



  • Amanda Matuk, Marketing Manager, Events, Google

  • Robin Lickliter, Senior VP-Events, Sparks

  • Lauren Dale, Marketing Manager, Google




Check out events and experiences designed and produced by Sparks.