Sparks and Aristocrat Create Epic Game Announcement at G2E
September 27, 2016
How did Aristocrat Gaming reveal their new Tim McGraw slot game at G2E? With the country legend himself! Tim McGraw look-alikes walk the expo floor building hype for the launch. The unveiling begins with a troupe of male dancers performing a routine to McGraw’s upbeat hit “Truck Yeah” . The finally begins as a platform lowers from the top of the convention center carrying the brand new Tim McGraw machine along with the country music star himself. When the platform reaches ground level atop a small stage built into Aristocrat’s booth, McGraw is met with the brand’s leadership team and a roaring crowd. A first-of-its-kind moment in G2E history, the bold stunt got the entire show floor buzzing.
Aristocrat offers additional touchpoints to draw the casino operators in attendance. A virtual reality experience produced in partnership with HBO helps the brand promote its Game of Thrones product, while two performances of traditional Chinese lion and dragon dances help hype its Dragon Link game. Sprawling LED screens, myriad gaming stations and sleek, private workspaces for networking are also part of the mix.
Check out the video of Tim McGraw descending over Aristocrat’s booth here!