BizBash Covers LEGO Quest2NINJAGO Tour

September 15, 2016

Lucky fans of the LEGO NINJAGO property participate in their own version of America Ninja Warrior this summer. The brand launches a cross-country interactive competition inspired by the ninja-themed toys and the Cartoon Network television show. BizBash covers the tour. Here are a few highlights.

LEGO and brand experience agency Sparks partners to host a seven-city tour—dubbed the “Quest2NINJAGO Wu-Cru Team Challenge"—for kids ages 7 to 12. Teams of two compete in physical and mental ninja-themed challenges. Winning teams in each city earn a trip to the tour’s finale, Legoland California Resort in Carlsbad, where participants compete for the winning title and grand prize. The tour kicks off on June 10 in Austin at the Browning Hangar at Mueller and ends with the finale on Saturday. The LEGO activation helps build momentum for “The LEGO NINJAGO Movie” out in 2017.

The LEGO NINJAGO universe celebrates the power of teamwork and problem-solving. With this team challenge theNINJAGO property is brought to life to encourage healthy teamwork and competition. Remember, a ninja alone is powerful, but a ninja team is unstoppable!

Click here to check out the LEGO Quest2NINJAGO Wu-Cru Team Challenge case study.

More about Sparks

We are a brand experience agency that solves real business problems using a thoughtful mix of strategy, creativity, and culture. We listen to your needs and learn about your audiences. We identify the trends happening in the world and the essentials that people love about your brand. Then we innovate and design to connect and amplify them.

Check out other activations and experiences designed and produced by Sparks.

Posted by Jen Marano | Request as a Speaker

Pale yet fiery redheaded mom of twin maniacs, I mean boys. RFP and event marketing ninja. Country gal with a boating obsession – hey ya’ll! Reality TV junkie.